Congratulations! You’ve decided to embark on the exciting adventure of creating your own oracle card deck. Perhaps you have a few decks in your collection that have inspired or guided you on your professional or spiritual path and are thrilled about the idea of supporting others on their own journeys.
Many creators consider publishing a deck primarily as an opportunity to offer a new product for sale, but with some outside-the-box thinking, there are many more amazing reasons to create a deck.
From using your cards as part of your marketing strategy, to gifting, to increasing the value of your current offerings, the possibilities are endless. Let’s explore some additional ways your deck can contribute to the growth of your business as well as your own spiritual journey!
Reason #1: A new, creative way to share your wisdom with the world.
Creating your own oracle deck is an exciting way to channel your wisdom into a product that you can share with the world. It can be a beautiful opportunity to liberate your voice and express yourself creatively while making a positive impact with your unique gifts. Also, creating a deck can be easier than writing a book because you can follow a simple structure and don’t have to worry about writing and editing many long, time-consuming chapters.
Reason #2: An accessible way for your audience to get to know your work.
Get ready to expand your reach and make a bigger impact. Publishing your own deck can be a wonderful way to introduce your work to a wider audience at a price point that is accessible for many.
Your oracle deck can serve as an entry point to your work, giving your audience a taste of what it’s like to work with you. Your cards can be an inviting, interactive lead magnet you can use to spread the word about other offers such as digital or physical products, workshops, group programs, or private coaching services. If you’re an artist, publishing your own oracle deck can be a fun, creative opportunity for you to showcase and promote your art.
Reason #3: Use your deck as a marketing tool to build your audience.
Once you’ve published your deck, you can use it to promote and expand other areas of your business.
For example, you can share photos or videos of your cards on Instagram, Facebook, or YouTube. Some of our clients love to do live (or recorded) readings with their decks on social media to promote the product itself as well as related offers such as intuitive readings or coaching services. Finally, you could consider creating a digital version of your deck to promote your physical deck or as an opt-in to build your email list.
Reason #4: Make money by selling a physical product.
Next, if you’re planning on building or expanding a product-based business, publishing your oracle deck can be an amazing way to start building a new passive revenue stream by selling it on your own website, on Etsy, Amazon, and more.
Perhaps you’re thinking about creating a whole series of oracle decks, or you may want to build a brand of products based on your deck. For instance, you could sell your oracle deck as well as art prints and merchandise using the artwork you’ve designed for your deck. If you’re selling on Etsy, offering multiple products increases your chances of attracting new customers to your store and making more sales as your collection continues to grow.
Reason #5: Package your deck as part of other offers.
If you’re running a mostly service-based business, your oracle deck can be a wonderful addition to your current offers.
For example, you can publish a card deck inspired by a coaching program or course you’ve already launched and add it as a bonus to your current offers. Or you can create a course, workshop, retreat, or coaching offer based on your deck.
This can be a smart way to leverage established parts of your business to promote your new offers. If you don’t yet have a massive audience to launch your product to, including it in your higher level offers can also make it easier for you to fund your deck.
Reason #6: A fun gift for yourself or others.
Lastly, creating a deck can be a fun way to create a personalized self-development tool for yourself or a heartfelt gift for someone else. In fact, that’s how I got started on my journey 10 years ago. Initially, the messages I channeled for my Magical Heart Healing Cards were the exact medicine I needed for my own healing path—although I always knew they were meant to be shared with the world. If you’re producing a one-of-a-kind deck, an easy way to get started is to get it printed on demand so you don’t have to order a large quantity right away.
To learn more about the best printing options for oracle card decks, read this article. Our Create & Publish Your Own Oracle Deck course includes an entire list of specialized printers we recommend, whether you’re looking for a high-quality printer for a large print run or a print-on-demand solution for your first prototype.
What is your big “why” for creating and publishing your oracle card deck? Please share in the comments below!