How Creating Your Own Oracle Deck Can Help You Grow Your Business

Are you a spiritual or creative business owner with a vision for an amazing oracle card deck you want to bring to life?

Perhaps you’ve been thinking about making a card deck to add a new passive income stream to your business—for example, by selling it on Amazon, Etsy, or on your own website.

With the right foundation and strategy in place, creating a physical product such as an oracle deck can absolutely be a wonderful opportunity to increase your monthly revenue in your business.

However, did you know that selling your card deck isn’t the only way you can use it to grow your business?

With some creative thinking, there’s so much more you can do with your oracle, tarot, or affirmation cards—and in fact, this is something I highly recommend thinking about before you even start working on your deck.

Regardless of what you’re creating in your business, it’s always wise to see the big picture and consider how your offers connect to everything else:

Your other offerings, your marketing and sales strategy, and your overall vision for where you’re heading in your business in the near and more distant future.

Here are some smart ways you can use your oracle card deck to expand your business besides just selling it:

The Coffee Cup Oracle Deck by Katerina Eliades, illustrated by Anna Babich—a deck inspired by the traditional Lenormand. (Card: the Sun, symbolizing success and positive outcomes.)

4 Ways Publishing Your Own Oracle Deck Can Support Your Creative or Spiritual Business

1. Reach a Wider Audience With Your Work

Firstly, publishing an oracle deck can be an amazing way to get more visible and share your medicine with more people.

Your card deck can be an attractive entry-level offer for a new audience to get to discover you and learn more about your work.

For example, if you’re a coach, healer, or intuitive, your oracle deck can give your customers a taste of how your services can help them—and they get to know and trust you as an authority in your field.

If you’re an artist, photographer, or writer, your card deck can introduce more new fans to your creations, making them feel excited to support your work and buy more products (or services) from you.

Before you start creating your deck, ask yourself:

How is my deck connected to my other (existing or new) offers? Are there any common themes? What are some next potential ways someone who purchases my deck might want to work with me further?

The Post-Traumatic Growth Deck by Dr. Arielle Schwartz. The perfect example of an oracle deck that serves as an accessible entry-level offer to introduce a wider audience to the author’s work.

2. Leverage Your Oracle Deck in Your Marketing

Besides using your oracle deck as part of your offer funnel, you can leverage it as a fun and interactive tool to connect with your audience and create high-converting marketing content.

For instance, if you’re a tarot reader, regularly sharing your tarot deck on social media, YouTube, or in your newsletters can be an amazing way for you to share your wisdom with your audience while promoting your deck and tarot readings at the same time.

Using myself as an example, my card decks have helped me sell my coaching offers, courses, as well as my oracle deck design and consulting services.

Some of my clients have used simple digital versions of their decks to build their email list or introduce their cards to new people through digital deck marketplaces.

The possibilities are endless!

How could our oracle deck help you get more visible with your work, grow your following, and advertise your business offers?

The Messenger of Spirit Oracle by Whitney McNeill (artwork by Anna Frolik). An example of an oracle deck that serves both as an accessible entry-level product and a tool to promote the author’s intuitive services.

3. Package Your Oracle Deck With Other Business Offers

If you’re a healer, coach, intuitive, or creative service provider, consider ways you can combine your card deck with other products or services you offer in your business.

For example, instead of selling your card deck as a standalone product, could be part of a course, coaching package, or retreat. Or you could package it with a companion journal or book.

This is a fantastic way to add more value for your customers and offer them an opportunity to apply your medicine in a deeper and more personalized way.

For you as a business owner, packaging your offers can help you increase your income by raising your average revenue per sale—and again, you get to share your work in more ways with more people.

What ideas do you have for combining your card deck with your other business offers?

The Art of Self-Healing by Karin von Daler, an example of an oracle deck combined with courses, workshops, and more.

4. Build a Product Brand Inspired by Your Oracle Deck

Finally, you may be the kind of creator who truly loves designing physical products more than anything.

In this case, your card deck can be a starting point for building an entire brand of products targeting a specific niche of ideal customers.

Or—if you already have a store where you sell related products, your oracle deck can be a high-value product that helps you attract new customers.

For example, if you’re an artist, you may want to sell your favourite art pieces from your deck as art prints, greeting cards, bookmarks, stickers, or as part of a calendar.

Or you may decide to design more oracle card decks inspired by your first one.

Perhaps you’ll want a start an art subscription service to regularly share your art with more people and create recurring revenue.

Maybe you’ll get excited about the publishing world and build an entire publishing business with your oracle deck as your “seed project.”

Finally, if you’re a multi-passionate creator, a combination of all of the above may be the perfect fit for you!

In my case, I LOVE creating products and helping others do the same while sharing my practical experience and healing wisdom with the world. So I have my own publishing business, an online store where I sell my oracle decks and other Magical Things, and I teach other creatives and business owners how to create their own card decks inside the Deck Creators’ Launchpad!

Want more support to make your dream of your own card deck come true? Come join us here! :)

The Oracle of the Magical Fairy Forest card deck & Companion Journal by Anna Frolik, illustrated by Anna Babich. Available with a collection of other fairy and magic themed products at the Magical Things Shop.

Want more support to make your dream of your own card deck happen?

Join us in the Deck Creators’ Launchpad & Community, and receive all the guidance, resources + support you need to create, launch and sell your own oracle, tarot, or affirmation card deck.