About Us
Welcome! We’re so excited you’re here and can’t wait to share our magical creations with us. We’re a small independent publishing business with roots in beautiful British Columbia, now based in Ontario, Canada.
At Wonderland Publishing, we’re passionate about crafting hand-designed products themed around all things fairy, witchy, nature-inspired, metaphysical, and spiritual development. We delight in making the world a better place by spreading joy + magic wherever we go, while supporting gifted artists, writers and teachers on their journeys of bringing their creative visions to life.
Explore our growing collection of oracle card decks, guided journals, books, greeting cards + more at our newly launched Magical Things Shop, or create your own card deck with us inside the Deck Creators’ Launchpad.
Our Story
Wonderland Publishing was founded in 2012 by Anna Frolik. After embarking on her new journey as an angel card reader and intuitive healer the year before, Anna felt inspired to bring her own first card deck to life, and Wonderland Publishing was going to be the platform for her to publish her cards and other creations.
As soon as her Magical Heart Healing Cards were out in the world, Anna received many questions from other creators who were curious about making their own card decks. For the next decade, Anna helped hundreds of students and clients make their creative visions a reality—first through her self-study courses, and later through her done-for-you services.
Since 2024, Anna has been supporting deck creators on their journeys inside the Deck Creators’ Launchpad & Community alongside Heath Armstrong and Jason Berwick, the co-founders of Rage Create.
Most recently, Anna Frolik returned to her creative roots by launching the Oracle of the Magical Fairy Forest on Kickstarter, a co-creation with her cherished illustrator and soul sister Anna Babich. Together, they continue to design handcrafted products such as oracle card decks, guided journals, and other enchanting creations on a mission to spread more love, joy + magic in the world. All of our products are now available in our newly launched Magical Things Shop.
Ready to make your dream of your own card deck a reality? Join us in the Deck Creators’ Launchpad, and design your deck alongside us and our community of fellow creators!
Meet the Team
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Anna Frolik
FOUNDER
Anna Frolik is an intuitive guide, inspirational author and speaker, free-spirited entrepreneur, and founder of Wonderland Publishing. She has been creating and publishing card decks and other physical products for herself and others since 2012. When Anna isn’t busy birthing new creations into the world, she loves to explore the wild outdoors and capture magical forests and waterfalls in her photography. She recently moved to Ontario, Canada, where she lives a semi-nomadic life adventuring and pet sitting with her soul mate Christopher.
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Anna Babich
ILLUSTRATOR + GRAPHIC DESIGNER
Anna Babich is a gifted illustrator, designer, loving mom and wife residing in the beautiful “white town” of Balchik, Bulgaria. She specializes in creating whimsical hand-drawn art featuring magical fairy-tale beings and animals. She's also a natural-born healer, channeling her magic into all of her creations. Anna Babich has been a cherished member of the Wonderland Publishing team since 2022 and has helped us bring many beautiful card decks and other products to life.
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Valerie Ihsan
EDITOR + BOOK COACH
Valerie Ihsan is a talented writer with many passions. She has authored her own books and supports others on their writing journeys as an editor, book coach, and holistic business coach for creative entrepreneurs. She has a special interest in all things personal growth, spiritual, metaphysical, and enjoys working with witchy products such as oracle card decks. She also loves to write memoirs, women’s fiction, and nonfiction for writers. Valerie is currently embracing the adventure of moving from Oregon to Costa Rica with her husband and three dogs.
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Heath Armstrong
CO-FOUNDER OF DECK CREATORS’ LAUNCHPAD
Heath Armstrong is a creative entrepreneur, author, and product development geek. He is the creator of the popular Sweet-Ass Affirmations card decks and has raised over $200k for them through crowdfunding. Together with Anna Frolik, Heath supports fellow deck creators on their journeys inside the Deck Creators’ Launchpad.
He's passionate about building community and bringing products to life while exploring the world in his van. He also loves foraging & growing mushrooms with his little family and pups.