About Us
At Wonderland Publishing, we’re passionate about helping spiritual business owners, healers, coaches, and creatives make their physical product visions a reality.
We specialize in supporting our clients on their journey of creating, producing, and publishing their own oracle card decks, which is how most of our clients begin their work with us. However, we’re also happy to help you create other products based on your card deck, whether it’s a journal, colouring book, or a whole series of merchandise products inspired by your deck.
Whatever you need to grow your brand and develop your product-based business, we’re delighted to assist you with our design, editing, publishing, project management, and coaching services.
Meet the Team
Anna Frolik
Founder, CEO & Chief Editor
Anna gave birth to Wonderland Publishing as a self-publishing venture in 2012, following her inspiration to create her own first oracle decks, guided meditations, and courses. Since 2015, she has been supporting others on their journey of birthing their own card decks into the world, first through her Design & Publish Your Own Oracle Deck course and with her done-for-you services since 2019.
Currently located on beautiful Vancouver Island, BC, Anna loves to explore the outdoors, capture magical waterfalls and mossy forests in her photography, and play with elves and fairies. Learn more about Anna and her work at annafrolik.com.
Heath Armstrong
Co-Creator, Crowdfunding & E-Commerce Expert
Heath is a creative entrepreneur, author, and product development geek. He is the creator of the popular Sweet-Ass Affirmations card decks, co-founder of Rage Create, and co-creator of the Deck Creators’ Launchpad. He has raised over $200K for his decks through crowdfunding and has many years of experience in the e-commerce realm.
He’s passionate about building community and bringing products to life while exploring the world in his van. He also loves foraging and growing mushrooms with his little family and pups.
Anna Babich
Illustrator & Graphic Designer
Anna is a gifted illustrator, designer, mom, and wife residing in the beautiful “white town” of Balchik, Bulgaria. She specializes in creating whimsical watercolour art featuring magical fairy-tale beings and animals. She is also a natural born healer, channeling her healing magic into all of her creations. Anna has designed numerous gorgeous card decks as well as children’s books for our clients and has been a cherished member of our team since 2022.
Valerie Ihsan
Editor & Book Coach
Valerie is a talented writer with many passions. She has authored her own books and supports others on their writing journeys as an editor, book coach, and holistic business coach for creative entrepreneurs. She has a special interest in all things personal growth, spiritual, metaphysical, and enjoys working with witchy products like oracle card decks. She also loves to write memoirs, women’s fiction, and nonfiction for writers. Valerie currently lives in Oregon with her husband and three dogs.